For their 40th Anniversary in 1945, Rolex introduced the Datejust model. It depicts the hours and minutes with a distinctive “Cyclops” magnifying date lens added during the 1950s. While variations of the classic watch change little over time, the current model is offered in “Rolesor,” an attractive combination of gold and steel unique to swiss Rolex.
My imitation gold Rolex Datejust is a very well made replica. It has the classic champagne dial which actually means a gold color dial that has been brushed as to discreetly reflect the light. The hours are marked by cubic diamonds paired up by small white luminescent dots which glow in the dark. At the 3 o’clock position we have the famous cyclops lens that magnifies the date number by 2.5 times.
A fluted bezel, a Cyclops magnifying lens above the date window and an Oyster bracelet: the new Datejust 41 shares these elements with many other Rolex models. These design characteristics are the secrets of the brand’s success.
The approximately 800,000 watches that Rolex sells each year produce estimated annual revenue of $4.39 billion and make it the most successful manufacturer of luxury watches.
The “Stelline” will be coming to auction at Phillips upcoming “Rolex Milestones” auction on November 28th in Hong Kong with an estimate of $300 – $600 and is expected to bring in much more.